Grow with what you already have.
Short, practical guides for restaurant owners in the Gulf and Egypt.
- The WhatsApp Business app runs on one phone. The WhatsApp Business Platform lets a whole team answer from one number.
- You can keep your number: the app on your phone and a team inbox can share it.
- Broadcasts need message templates approved by Meta. Send fewer, to the right customers.
- Order on your own domain, so Google sends people to you and not to an app.
- Keep each branch’s hours and area correct, on your website and on Google Maps.
- Fast pages win: people leave a slow menu before it loads.
- Send every order to Meta, Snapchat and TikTok from the server, not only from the browser.
- Tag ad links with utm_medium=paid and utm_campaign={{campaign.name}} in Meta, so each order shows its campaign.
- Judge a campaign by conversion: orders divided by paid visits, not clicks.
- Customers keep ordering until the fee reaches about 15% of the basket at restaurants, and about 20% at bakeries.
- A promised time on every order, kept, is worth more than a lower fee.
In-depth guides
Why WhatsApp orders go wrong at peak time, and how restaurants fix it: set up WhatsApp Business, take orders without mistakes and keep up at peak.
Read the guide10 common restaurant complaints and how to handle themHow to handle guest complaints in a restaurant: seven rules for any complaint, then the 10 most common complaints and what to do about each one.
Read the guideInstagram post formats for restaurants: posts, Stories, Reels and LiveEvery Instagram post format a restaurant can use in 2026: posts, carousels, Stories, Reels and Live, with the right sizes and what each one is best for.
Read the guide16 Facebook post ideas for restaurantsRun out of things to post? 16 Facebook post ideas for restaurants, from your story and customer reviews to giveaways, polls and short videos of your food.
Read the guideVoucher marketing for restaurants: 10 tips that workHow restaurants can use vouchers and discount codes to win new customers and bring regulars back, without training anyone to wait for a discount.
Read the guide17 unique food truck concepts to inspire your designLooking for a food truck concept that stands out? How to choose one, and 17 unique food truck ideas and designs to inspire your own.
Read the guideRestaurant menu design: 11 mistakes to avoidBad menu design costs you orders. The 11 most common restaurant menu design mistakes, on paper and online, and how to fix each one.
Read the guideIs a food truck a good investment? 5 reasons, and the risksAre food trucks a good investment? Five reasons a food truck can beat a restaurant, the costs to plan for, and the risks to check before you buy.
Read the guideHow to create a Facebook page for your restaurant in 10 stepsHow to make a Facebook page for your restaurant, step by step: name, category, details, photos, username, action button, menu, page access and first posts.
Read the guideWhat delivery apps take from you.
Change the numbers to match your restaurant.