Selling Online

TikTok marketing: A guide for restaurants.

By Hassan Hesham

TikTok is a rapidly growing social media platform with over 1 billion active users worldwide. It has become a powerful marketing tool for businesses of all types, including restaurants. Tiktok's short-form videos offer a unique opportunity for restaurants to promote their brand, showcase their dishes, and connect with potential customers.

TikTok has emerged as a formidable platform for content creators and brands seeking to foster meaningful connections with their target audiences. The allure of TikTok for brands lies in its ability to effectively reach and captivate younger demographics through immersive experiences. Brands can leverage TikTok, crafting distinctive and enjoyable videos to forge genuine connections with their audience in an organic and relatable manner. 

In this blog post, we'll explore how restaurants can leverage TikTok to promote their business and gain more customers.


Show off your food

One of the most effective ways to use Tiktok for restaurant marketing is by showcasing your food. Tiktok's short-form videos are perfect for highlighting your menu items in a visually appealing way. You can create short clips of your chefs preparing dishes, show behind-the-scenes footage of your kitchen, or highlight your most popular dishes. There are plenty of tools that will help you create appealing TikTok videos. Using tiktok video editor you can choose from 5000+ templates to make videos quickly and easily. Use engaging captions, sounds, and hashtags to make your videos more discoverable. If you excel at creating stunning meals but are not as proficient in filming them, you can easily get over this hurdle by creating a detailed request for proposal (RFP) for video production, allowing you to hire a perfect production company for your project. Just make sure to read more about the process before you commit to anything.


Offer exclusive deals

Another way to use Tiktok to drive foot traffic to your restaurant is by offering exclusive deals to your followers. For example, you could create a short video advertising a free appetizer or discount code for your followers. Encourage your viewers to follow your page to stay up-to-date with the latest deals and promotions.


Collaborate with influencers

Collaborating with influencers is a popular marketing tactic on Tiktok. Reach out to local influencers in your area and offer them a free meal in exchange for creating a Tiktok video showcasing your restaurant or you can negotiate to pay a specific amount in return for a video review. This is a great way to reach a wider audience and attract new customers to your restaurant. Knowing your audience is the first step before making any collaborations, as it is essential to collaborate with the right influencers that will appeal to your target audience.


Share user-generated content

Encourage your customers to create Tiktok videos featuring your restaurant and share them on your page. This is a great way to showcase your customers' positive experiences and promote your restaurant through word-of-mouth marketing. You can also offer incentives for customers who create and share Tiktok videos featuring your restaurant. You can also use the duet feature on TikTok and encourage your customers to post duets reacting to your video.

Tiktok can be a powerful marketing tool for restaurants. You can attract more customers and grow your business by showcasing your food, offering exclusive deals, collaborating with influencers, and sharing user-generated content. You can collaborate with a TikTok Ad Agency that will help you create short, engaging video content and run your ads. Your TikTok efforts should be reflected in your sales, so it is vital to track and analyze your marketing plan's impact. Use Zyda’s analytics tool on your dashboard to track the change in sales after launching a campaign or collaborating with an influencer. Also, benefit from the tracking features offered by Zyda in order to keep an eye on your campaigns and for more effective retargeting. Talk to Zyda experts now to learn more.